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Press Release May 07th, 2007

San Diego Metropolitan magazine

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The Define health club seeks to offer more than just fitness training from its East Village location.

If you “Define” the East Village as a place to get “FIT,” you must be talking about the two new health clubs in the works, both scheduled to open in August.

Houston-based FIT Athletic Club is leasing the entire second floor (34,800 square feet) of the 15-story DiamondView Tower and an additional 2,380 square feet of ground-floor retail space fronting on 10th Avenue. Features will include a pool and adjoining deck overlooking Petco Park, a lounge, a martial arts and yoga studio, a sauna and steam rooms. A café on the ground floor will be open to the public. At opening, initiation fees will be $350 with monthly fees of $80, says Mark Herson, sales representative.

Just a few blocks over, between Park Boulevard and 11th Avenue, is Define Lifestyle Enhancement Club, offering fitness coaching, business coaching and social networking opportunities. Inside, Define’s 4,300-square-foot operation, members will find a selection of activity options including luxury massage chairs, a high-tech conference room, free WiFi, nutritious gourmet café offerings, cardio machines, branded fitness gear and both private and semi-private workout sessions with trained experts or coaches.

“Define is the only space for upwardly mobile adults living and working Downtown who want a place outside of their condo or office building where everybody knows their name, and that allows their life and circle of influence to continually expand,” says Chris J. Snook, a fitness expert, author, motivational speaker and co-founder of Define. “Whether someone needs a stress relieving 15-minute hiatus from the world, a friendly smile, a cup of coffee, a motivational pick-me-up, a business building seminar or a 30-minute fat-melting, heart-pumping workout, our staff of professionals are here to assist.” Membership is limited, with the basic package starting at $79 per month. Upgraded memberships that include business, fitness and life coaching services start at $200 per month and run as high as $1,500. More information is at definesd.com.